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The SaaS CFO
Ben's posts on Saas Metrics and Forecasting

Fundraising

  • Fundraising
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    • SaaS Metrics

Essential SaaS Metrics for a Series A Fundraise

Posted on October 21, 2025October 26, 2025by Ben Murray
series a fundraise metrics

In SaaS, metrics aren’t just numbers on a dashboard. They tell the story of your company’s health, scalability, and valuation potential. At some point, your story must be supported by numbers and metrics. Let’s find out what metrics you need to showcase in a Series A funding round. When I talk to scaling founders, I […]

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  • Fundraising
  • ...
    • SaaS Valuations

Software M&A Trends for 2025: Insights from GLC Advisors

Posted on January 28, 2025January 29, 2025by Ben Murray
2025 software M&A update

The high-flying times of 2021 are over, but it doesn’t mean you can’t be successful in software M&A. If you have a SaaS business performing well financially, you can still get funded and/or exit for nice ARR multiples. I recently sat down with Jim Williams, Managing Director at GLC Advisors, to discuss the current state […]

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  • Fundraising

The Pitch | Top Fundraising Lessons from SaaS Founders

Posted on April 26, 2023April 27, 2023by Ben Murray
SaaS Fundraising Lessons

As a host of my own podcast where I interview SaaS founders, I have had the privilege of tapping into the wealth of knowledge and experience founders possess when it comes to SaaS fundraising. I ask each founder what they learned from their recent fundraise. There is always a smile on their face when I […]

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  • Fundraising

Founder’s Guide to Venture Debt

Posted on August 29, 2019August 29, 2019by Ben Murray
Founder's guide to venture debt

How Venture Debt Helps Founders Grow Their Businesses Many founders of SaaS businesses I speak with look only to equity to finance the start-up and early growth of their businesses. They may not be aware of, or do not appreciate the value of, venture debt financing which is complimentary to venture financing. In this guide […]

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  • Fundraising

When Do You Need an Investor Teaser Template?

Posted on July 5, 2018by Ben Murray
Investor Teaser Template Blog

When Do You Need an Investor Teaser Template? If you are looking for funding or need and an easy way to respond to serious private equity inquiries, then an investor teaser template should be ready to go on your shared drive. This free PowerPoint template (download below) is based on a real-life teaser document and […]

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