Customer Lifetime Value Calculator

Try my Customer Lifetime Value calculator.  Customer lifetime value, or CLTV or LTV, is an important economic concept in SaaS.

I created three different calculators from basic to advanced. Notice how the customer LTV results change quite dramatically as the the number of inputs (refinement) increase.

Don’t worry if you do not know the inputs for the advanced customer LTV formula. The “Better” lifetime value formula is a great place to start and much better than the simple formula.

To learn more about customer lifetime value, read my CLTV post here.  You can also download the formulas in Excel.