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      • The Rule of 40 SaaS | How to Calculate and Why It Matters in 2025? (Updated)
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      • Two Key SaaS Metrics that Predict Your Company’s Potential Size
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      • How to Correctly Calculate your SaaS Gross Profit Margin
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      • How to Create the Dreaded Excel Waterfall Chart
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      • What I Learned from David Skok’s Interview on SaaStr
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      • Founder’s Guide to Venture Debt
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      • How to Forecast Your Sales Team Headcount While Scaling Bookings
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      • What is Monthly Recurring Revenue in SaaS?
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      • SaaS Financial Model – Your Financial Blueprint
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The SaaS CFO

Ben's posts on Saas Metrics and Forecasting
  • Income Property

Income Property Valuation Model | A Step-by-Step Guide

Posted on October 14, 2016August 28, 2026by Ben Murray
Income Property Valuation Model

Inspired by a podcast on the Tropical MBA on property investment, I thought that I would dust off my Income Property Valuation Model that I created about ten years ago when daydreaming about investing in rental or income properties.  I usually post about SaaS economics and forecasting, but it is good to change the subject […]

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  • Charts
  • ...
    • Forecast
    • Revenue

SaaS Revenue Waterfall Chart

Posted on October 6, 2016August 28, 2026by Ben Murray
recurring revenue waterfall chart

SaaS Revenue Waterfall Chart Ugh, Budget Season! For most of us, we are beginning budget season or we are in the midst of budget season spending crazy hours manipulating numbers, building models, and meeting with department heads to create a workable first draft of the budget. I won’t dive into the pro’s and con’s of […]

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  • Capital Budgeting
  • ...
    • Excel
    • Forecast

Capital Expenditure Forecast Model

Posted on August 30, 2016August 28, 2026by Ben Murray
CapEx Forecast Template in Excel

Easy Forecast for Capital Expenditures When I was working in airline industry, capital budgeting was a large part of the of budgeting and forecasting process.  Makes sense.  Lots of airplanes and equipment at the airports.  You didn’t want to get your depreciation forecast wrong and mess up the cash flow forecast.  Big problems.  You spent […]

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  • Bookings
  • ...
    • Excel
    • Sales Pipeline

Sales Pipeline Conversion Model

Posted on August 16, 2016August 28, 2026by Ben Murray

Sales Pipeline Conversion Model I have been meaning to create a sales pipeline model for a while.  How many of us forecast increases in software bookings based on the number of sales reps, their quota, and achievement levels?  I can raise my hand to this question. # of Sales Reps x Quota x % Achievement […]

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  • SaaS Forecast Model

SaaS Financial Model – Your Financial Blueprint

Posted on August 2, 2016August 28, 2026by Ben Murray
Step-by-Step Guide to your First SaaS Forecast

SaaS Financial Model One of my most popular financials models, the SaaS Financial Model in Excel has been downloaded over 5,000 times. Whether you are starting a SaaS company or have millions in recurring revenue, my free SaaS model will help you create your first financial forecast or improve upon your existing forecast process. There […]

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  • Charts
  • ...
    • Excel
    • Forecast
    • Revenue

SaaS Revenue Forecast Model

Posted on July 12, 2016August 28, 2026by Ben Murray
SaaS Revenue Forecast Model

SaaS Revenue Forecast Model I try to keep my financial statement models as simple as possible.  I don’t forecast on one tab, but I also don’t have 30+ tabs of assumptions and formulas.  I build my models around the operations of the business and the important metrics.  Enough detail to be accurate and supportable but […]

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  • Charts
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    • CLTV
    • Excel

How to Calculate Customer Lifetime Value (CLTV)

Posted on June 2, 2016August 28, 2026by Ben Murray
lifetime value

Customer lifetime value is a ubiquitous SaaS metrics. As a standalone metric, it doesn’t mean much. We must compare it our unit cost CAC to provide context on sales and marketing efficiency., In this post, I’ll explain how I calculate LTV. There are lovers and haters of this metric, but let’s at least put in […]

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  • Profitability

Achieving Profitability in SaaS

Posted on May 18, 2016August 28, 2026by Ben Murray

Achieving Profitability in SaaS Underneath the hood, SaaS economics can get a little tricky and nuanced. Based on the economic realities of your business, do you know how fast (or slow) you are achieving profitability in SaaS? How fast a SaaS company can reach gross margin profitability is based on key SaaS metrics such as […]

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  • Excel
  • ...
    • Forecast
    • Operating Expenses

How I Forecast Operating Expenses

Posted on May 6, 2016August 28, 2026by Ben Murray
Forecast Operating Expenses

Forecast Operating Expenses In a previous post, I discussed how I forecast headcount expenses and the related physical heads and benefits. Of course, this is just one piece of the corporate expense puzzle. It is also important to have an easy and quick way to forecast operating expenses without hard coding numbers month-by-month. Excel Template […]

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  • Charts
  • ...
    • Excel

How to Create the Dreaded Excel Waterfall Chart

Posted on April 27, 2016August 28, 2026by Ben Murray

Excel Waterfall Chart Somewhere along the line, we’ve all been asked to create an Excel waterfall chart for a Board or management presentation. Waterfall charts are a very “simple” and powerful visual method to present year-over-year changes or whatever time period you are measuring. Presenting variances via a bunch of numbers on a spreadsheet can […]

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