SaaS Revenue Waterfall Chart Ugh, Budget Season! For most of us, we are beginning budget season or we are in the midst of budget season spending crazy hours manipulating numbers, building models, and meeting with department heads to create a workable first draft of the budget. I won’t dive into the pro’s and con’s of […]
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SaaS Revenue Forecast Model
SaaS Revenue Forecast Model I try to keep my financial statement models as simple as possible. I don’t forecast on one tab, but I also don’t have 30+ tabs of assumptions and formulas. I build my models around the operations of the business and the important metrics. Enough detail to be accurate and supportable but […]
How to Calculate Customer Lifetime Value (CLTV)
Customer lifetime value is a ubiquitous SaaS metrics. As a standalone metric, it doesn’t mean much. We must compare it our unit cost CAC to provide context on sales and marketing efficiency., In this post, I’ll explain how I calculate LTV. There are lovers and haters of this metric, but let’s at least put in […]
How to Create the Dreaded Excel Waterfall Chart
Excel Waterfall Chart Somewhere along the line, we’ve all been asked to create an Excel waterfall chart for a Board or management presentation. Waterfall charts are a very “simple” and powerful visual method to present year-over-year changes or whatever time period you are measuring. Presenting variances via a bunch of numbers on a spreadsheet can […]