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The SaaS CFO
Ben's posts on Saas Metrics and Forecasting

Cash Flow

  • Cash Flow

How to Calculate Your Cash Burn Rate

Posted on November 8, 2021August 28, 2026by Ben Murray
cash burn rate

Cash is always king. Forget SaaS metrics…no, just kidding. Whether you are a startup or an established SaaS company, cash is always on your mind. It’s not just “do I have enough” cash. It’s also where in my company do I invest the cash. Understanding your cash burn rate is a critical factor in how […]

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  • Cash Flow
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    • Uncategorized

Free Focus on Cash Course

Posted on March 18, 2020August 28, 2026by Ben Murray
small business cash flow problems

Greetings, I created a free course over the weekend to help those businesses thtat might be facing a cash crunch due to the corona/covid virus. Check out the course here. It’s posted at The SaaS Academy. 350+ have enrolled as of last night. Eleven video lessons ranging from 5 to 10 minutes. Also, if you […]

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  • Cash Flow
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    • Pricing

So you want to jump on the subscription pricing bandwagon?

Posted on October 28, 2016August 28, 2026by Ben Murray
Subscription pricing band wagon

Switching From One-time Sales to Subscription Pricing Subscription pricing has become an extremely popular revenue model these days.  It seems like any product or service such as wine, tea, cosmetics, or HVAC maintenance can be purchased via a subscription.  One-time sales seem to be a thing of the past. You can’t blame businesses for jumping […]

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