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The SaaS CFO
Ben's posts on Saas Metrics and Forecasting

Accounting

  • Accounting

How to Properly Structure Your SaaS Accounting Foundation

Posted on August 21, 2024August 28, 2026by Ben Murray
saas accounting foundation

The Software as a Service (SaaS) business model revolutionized the on-premise software industry. I started out in software in 2004. One-time software sales and annual maintenance at 18% of the perpetual license. We weren’t talking CAC Payback and Gross Revenue Retention. But we were talking gross margins and margins by revenue stream. SaaS introduced a […]

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  • Accounting

Your Investors Want Better Data, Now What

Posted on May 11, 2022August 28, 2026by Ben Murray
saas investors want data

I was chatting recently with an early-stage SaaS founder. She just took on her first round of venture capital. And just like that, the new investors want better data to drive decisions. No more gut decisions and managing your business with your bank account. Now what? My new investors want better data to make decisions. […]

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  • Accounting

The Role of Finance and Accounting in SaaS

Posted on September 21, 2020August 28, 2026by Ben Murray
The Role of Finance and Accounting

The role of finance and accounting in a SaaS company is probably a mystery to most. Yes, we pay the bills and say “no” to a lot of expenditure requests, but there is a lot going in the back office. And, as your SaaS business scales, so must the capabilities of your finance and accounting […]

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  • Accounting
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    • Founder

SaaS Accounting Tips for Founders

Posted on October 2, 2017August 28, 2026by Ben Murray
SaaS Acounting Tips for Founders

SaaS Accounting Tips SaaS accounting is probably not every SaaS founder’s favorite topic.  However, as you scale, it is critical that you implement an accounting framework that will provide you and your team the necessary data to manage your business.  In this post, I offer several actionable SaaS accounting tips for founders and their accounting […]

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