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Accounting
Guide to SaaS Revenue Recognition and Deferred Revenue in SaaS
SaaS Accounting Tips for Founders
Sample Chart of Accounts in SaaS
Customer Acquisition Costs
SaaS CAC Ratio | How to Calculate and Why It Matters
Customer Acquisition Costs (CAC) – A Key SaaS Metric
How I Calculate the CAC Payback Period
Simple Sales Efficiency Metrics for SaaS Leaders
The Forgotten Sales Efficiency Metric
Economics
SaaS CAC Ratio | How to Calculate and Why It Matters
How to Calculate Your Renewal and Upsell Rate
Achieving Profitability in SaaS
The Rule of 40 SaaS | How to Calculate and Why It Matters in 2025? (Updated)
SaaS Showdown – CAC Payback Period vs LTV/CAC
Two Key SaaS Metrics that Predict Your Company’s Potential Size
How to Calculate and Understand the SaaS Quick Ratio
Average Cost of Service and Economies of Scale
How to Correctly Calculate your SaaS Gross Profit Margin
How to Calculate Customer Lifetime Value (CLTV)
What the SaaS Magic Number of One is Not Telling You
What is Net Negative Churn in SaaS
The SaaS P&L Explained – Where Metrics and Margins are Born
So you want to jump on the subscription pricing bandwagon?
Excel
How to Create the Dreaded Excel Waterfall Chart
SaaS Revenue Waterfall Chart
Forecasting
How I Forecast Operating Expenses
SaaS Revenue Forecast Model
Founders
How to Prepare for Preliminary SaaS Due Diligence
When Do You Need an Investor Teaser Template?
What I Learned from David Skok’s Interview on SaaStr
How to Prepare for M&A Management Presentations
Founder’s Guide to Venture Debt
Headcount
How I Create Detailed Headcount Forecasts
How to Forecast Your Sales Team Headcount While Scaling Bookings
Pipeline
Sales Pipeline Conversion Model
Revenue
Committed Monthly Recurring Revenue (CMRR) Defined
What is Monthly Recurring Revenue in SaaS?
SaaS Models
Cash Runway: How Long Will Your Cash Last
Startup Financial Model for SaaS Founders
SaaS Financial Model – Your Financial Blueprint
Five Year Financial Projection Template
Downloads
SaaS Template Bundle
SaaS Pitch Deck Template
The SaaS CFO Excel Add-in
SaaS Fundraising Report
Finance & Ops Tech Stack Survey
SaaS Financial Plan
SaaS Financial Plan
SaaS Startup Financial Model
5-year Financial Projection Template
Cash Runway Forecast Model
SaaS Metrics
Customer Lifetime Value Calculator
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Ben's posts on Saas Metrics and Forecasting
CAC Payback Period Video Slides
CAC Payback Period Video Slides
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Upsell Efficiency Template
Rule of 40 Formula