What the SaaS Magic Number of One is Not Telling You

SaaS Magic Number

Why the SaaS Magic Number of One is So Lonely The SaaS Magic Number is a sales-related SaaS metric that determines your efficiency in generating incremental recurring revenue.¬† In the SaaS community, a SaaS Magic Number of 1 or greater is considered ideal, but should you really pour more money into sales and marketing if […]

How to Calculate the SaaS Magic Number


Sales Efficiency Metrics – SaaS Magic Number and More As a CFO, the balance between sales and marketing spend and new ARR or MRR creation is critically important to measure and monitor. ¬†Over invest in sales and marketing relative to your new SaaS bookings and will you not the see the expected margin expansion or […]